To answer this question we are here to give you a series of tips to improve your page ranking on google searches, to get the most visitors to your website. There are many ways in which you could improve rankings of your website. These are typically divided in two main branches. White-Hat SEO and Black-Hat SEO. Here we will discuss the White Hat SEO Techniques.
Let's Start with the most basic tips of Search engine optimization(SEO)
1. One Direction
If you are just starting with your website or a blog make it based on a single topic. While starting if you go with single primary topic then for that topic your website/blog's ranking in the google search results will improve by quite a lot. This doesn't mean that you have to start only with one single topic, you can have multiple topics/fields but you must have one primary target field for which you are the most careful about.2. Keywords
When a query is searched by a user on Google, it extracts keywords from the query and then does the search based on those keywords. Be sure about what for what type of searches your website should be in the top. You will need to learn about your audience search trends. To find about these Google Trends is the best location. Here you will learn about what people are searching and what are there search queries and then after getting this information you can update your website keywords and page description to suit the search queries. It is one of the most applied method for the improving ranking but it is not always the best one.
3. Internal Links
Internal linking is a great way to improve search results for your website/blog pages. In internal linking you refer links to your other pages/posts on your posts/pages. Internal linking makes it easier for Google Crawler to crawl your website/blog for information and rank the pages/posts found on the basis of number of referring links overall. The most basic example for the internal linking would be a website's menu in which it links to main or most important pages of your website and hence get the better ranking than other pages with low internal links.
4. Permalinks - Meaningful page links
Permalink, or permanent link, is a type of url that is supposed to remain unchanged or is not susceptible to changes in the future. These links are rendered simply, meaningful and friendly urls. Permalinks contains information about the content of the page/post/website. Meaningful and good permalinks are also very important for SEO as they would be able to explain what the page/post/website is all about. Use Permalinks that includes text and make sure to include keywords for you page/post in the permalink for it.Example of bad permalink will be as
https://toppersdaily.blogspot.com/?postid=12345Example of good permalink is as follows
https://toppersdaily.blogspot.com/2017/11/search-engine-optimization-tips-to-rank-top-in-google-searches.html
5. Website Speed Optimization
The current Google ranking algorithm takes the website loading speed in consideration while calculating the rank of your website. Speeding up the website loading is better for not only the owner of the site but also the users of the website. The better the loading speed of the website the better the user experience and happy users for it. To improve the speed of your website you would need to first analyze the essentials and non-essentials of the website. Then remove the non-essentials. Optimize the images or any media files you have on the website. You can optimize the media by compressing the files, this you can do by using online media file compressors.
6. Keywords in Images
Include your website keywords in the images title and alt attributes. Also change the image names to meaningful names having keywords just like permalinks. All your media files that will be presented on your website should use the same conventions as described in permalinks because when the images are opened as a separate link.
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