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Traditionally Search Engine Optimization (SEO) techniques for websites has been honed into a fine art sometimes even entire companies devote considerable effort to defining best practices for raising a site's performance on organic search listings. Social media optimization is an idea that’s been around for a while, but has really come into popularity since Google’s Hummingbird Algorithm was integrated into search. One of the most prominent factors of this algorithm was the focus on the social activity of a website for SEO.  

Social media optimization, abbreviated as SMO, is the use of a number of different social media outlets and communities in order to generate viral publicity to increase the awareness of a product, brand or event. Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site. 


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One of the main goals of social media optimization (SMO) is to increase awareness about your business or products using the social media. As a business in the Internet Age, you can’t exist without addressing the critical issues of online visibility and customer interaction. This means, making your content as shareable as possible by focusing both on industry's best practices as well as what worked for you in the past. As more people see and share your content, your site acquires backlinks, traffic, and strong social standing, all of this helps in improving your organic search visibility.
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When SMO is used effectively it can be one of your greatest assets for improving your site’s organic search ranking. By connecting with people in various social media networks, you extend the reach of your business and increase opportunities for people to link to your business. Social media optimization helps you connect all of your social media accounts into a single cohesive, branded network that points your potential customers where you want them to go. 



Posted on: Thursday, 7 January 2016

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Comments

  1. Unknown17 March 2016 at 18:14

    SMO is good to engage with the visitors who are interested in our services and let them know about our services.
    can we use youtube as an SMO accounts ??

    ReplyDelete
    Replies
    1. Zain Aftab23 April 2016 at 19:19

      Youtube has firmly established itself as a social media website. Yes, You can use Youtube for showcasing your services through videos and increase your visibility.

      Delete
  2. Olivia Maya27 August 2016 at 16:51

    This comment has been removed by a blog administrator.

    ReplyDelete
  3. vinaysharma31 August 2022 at 15:33

    This blog was very interesting. Thanks for sharing it.

    social media optimization tool

    ReplyDelete

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