Whenever we talk about search engine optimization, some of the common words are noindex, doindex, nofollow, dofollow, meta robots and so on. All the words hold equal importance in the book of SEO. This post will explain about dofollow and nofollow. Specially for beginners who are new to SEO or people who are still not clear about how nofollow or dofollow effect the search engine ranking, this post will be useful.
To really understand what is going on with follow vs. no follow links, we need to provide a bit of background about how most links
work in the realm of SEO. The term dofollow link is introduced in 2005 by Google, to reduce the search engine spam indexing and to improve the search engine results. Only Dofollow links pass link juice to the linked webpage and influence the target’s page rank.
When a site page gets an inbound link, which
is a hyperlink pointing to that page, the page gets a small SEO boost.
Think of a link as a point, and the more links you have, the more
points. Google takes note of these points, watching how many inbound links a page has and from what sites.If a site which is linking to you has good seo rank and good reputation then you will get more seo boost but if it is not a reputed website or is blacklisted website or have bad ranking then this might effect your rankings adversely. So before making backlinks be careful about this.
Dofollow Baclinks
Search engine crawlers crawl the whole content on your webpage
including images, links, keywords etc. Whenever they find a link, if the
link is dofollow link then the crawlers follow the link and land on
other webpage. If you want to get indexed in Google and rank high on
Google then you have to focus on these dofollow backlinks.
Dofollow links allow google (all search engines) to follow them and reach the linked-to website giving us a backlink, count as points, pushing SEO link juice and boosting the page rank of the linked-to sites, helping them go higher in the SERPs as a result.
Example of Dofollow Link:
<a href="http://toppersdaily.blogspot.com/">Toppers Daily</a>
Nofollow Backlinks
Nofollow is an HTML attribute value used to instruct
search engines bots that a hyperlink should not influence the link
target’s ranking in the search engine index. Whenever you are linking to any website which is not of high value then
use rel="nofollow" attribute in your html of the webpage. If a website is linking to you using nofollow attributes, it does not pass on link juice.
If you are allowing a website to make link on your website/blog then check if it is a good website or a bad one. Since, Google SEO algorithm also checks your neighbours as it believes that your website is like its neighbours(links/linkers). So, if it is a good website then you may allow a dofollow link but if the website is a bad one then either not make a link or make a nofollow link.
A no follow link is created with the nofollow link HTML tag, which looks like this:
<a href="http://www.Google.com/" rel="nofollow">Google</a>
Important information about nofollow link
Recently Google have said that they still count the nofollow link
as an outgoing link in terms of the distribution of page rank from your
page. Though it depends on the placement of the nofollow link. Placing a nofollow link at the bottom of the page has least
impact, and when placed at the top of the page, it carries some impact.
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