SEO has truly come into its own as a marketing channel. Each year, SEO evolves to become an even more sophisticated discipline. The marketers refine their skills sets to improve the search results. The search engines improve their search products so as to counter any backdoor SEO technique for getting a website to the top. The brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing.
Organic search is the best way of getting traffic to a website while maintaining the rank which mostly increases as you get more organic traffic from the search engine results. Since SEO has become the most important and effective source of getting customers for your business. If you are an online retailer or a business owner then you must SEO your store and website to let more clients reach you easily. Right now the organic search is the largest driver for website traffic and revenue almost every industry.
So, as an SEO practitioner what do you need to do to keep the momentum going or improving the ranking of your website. As I have discussed earlier the importance of organic traffic, in order to get higher in the seo ranking and get more organic traffic you need to do white hat seo for your website. Following are some of the tactics in SEO that always work for keeping or getting a higher ranking than your competitors website.
Domain and URL optimization
When you start thinking of doing a business through internet, the first
thing that you think about is your website domain name. Before you
choose a domain name, you should consider the following:
- What are you going to sell on the website
- Who is your target audience?
Many beginners think it is important to have keywords in a domain. Keywords
in the domain name are usually important, but it usually can be done
while keeping the domain name short, memorable, and free of hyphens. Using keywords in your domain name gives you a very strong competitive
advantage over your competitors.
If you are making a multi-page website or a blog then try to set the url of the pages/posts to be the title of the page/post preceded by your blog domain. This makes the url more readable and memorize-able for the visitors of your website. Also the search engines give priority to urls and domains which are easily readable and have search keywords in them.
Website Layout and Design
If a search engine could understand the layout of a web page and identify the most important part of a web page, it could pay more attention to that section of the page when indexing content from the page. It could give links found within that section of the page more weight than links found in other sections of the page, and it could consider information within that area more weight when determining what the page is about. Furthermore, though most of us do this already, always remember that it
is good practice to emphasise keywords by using a larger font size,
putting it in boldface, or changing its color.
Structuring your data
The ways that information might be presented on web sites can often
be described as structured, semi-structured, or unstructured. Structured means that the pages are generated using a common layout
or template, and contain the same information fields from one page to
another. Semi-structured sites may use number of
variations of a template. A semi-structured format just might not display fields that are empty, or may show some new fields if there is unique information to show. Search engines gather and manipulate the unstructured and semi-structured information on the web and populate backend databases with structured records.
Website Responsiveness
With more people using their smartphones and tablets to browse the internet, it has become increasingly important to create a website that works across multiple platforms. Responsive web design (RWD) is now firmly established as the best way to create a website mobile visitors love, and has become a central feature of the modern web design landscape.
Google is the divine being you’re trying to impress with your website, it is wise to pay attention to what Google loves. Google not only recommends RWD as the best way to target mobile users , but also favors mobile-optimized sites when presenting results for searches made on a mobile device. This is especially true when mobile users search for local services. Google doesn’t like content repetition. But with multiple versions of the same site, you are promoting content repetition. Thus, Google is likely to demote your site if you have different versions for desktop and mobile.
Link Building
Link building is the SEO practice of obtaining links from external
websites to your own to improve both direct referrals (i.e., people
clicking on the links), and search engine ranking. Link building is all
about increasing your site link popularity. Always do link building manually. To get a start search for web directories that allow you to submit your website to their directory. Submit your website to good reputed directories to get a better and positive effect on your rankings. If you have made a link to your website from a blacklisted website/directory then it will effect your rankings adversely.
Try making links to your website through social media sharing and the social bookmarking websites. A link from any large, respectable site is going to be higher on the quality scale and increase you website rank more than low quality links. Having established links are like votes it's not too hard to understand why links are important. But the search engines doesn't give equal weight to all the links to website. A good link target is a web page whose readers might be interested in the content of a page on your site. So in order to avoid any bad link check the website where you want your link for its ranking and relevancy to your content, if its ranking is high on search engines then it a good site for making link.
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